THE PEUGEOT INTERNATIONAL ADVENTURE RALLY CELEBRATES 211 YEARS OF THE PEUGEOT BRAND
The PEUGEOT International Adventure Rally, which will take place in the Montbéliard region from Friday, October 1 to Sunday, October 3, will celebrate the 211th anniversary of the PEUGEOT brand, the world’s oldest active automotive brand.
This annual event, which could not be held in 2020 due to the covid-19 pandemic, is a return to its roots in the Montbéliard region, where
the adventure began back in 1810. This rally will bring together more than 100 passionate crews from twelve different countries: Austria, Belgium, the Czech Republic, Finland, France, Germany, Italy, Luxembourg, the Netherlands, Spain, Switzerland and England, who will come together to share and enjoy their common passion.
On the menu during these tourist and culinary rides in Franche Comté, we have the opportunity for these enthusiasts to drive the cars of the lion brand along the magnificent roads of the region. The oldest car is a 190 S Torpedo from 1929 and the most recent a Peugeot RCZ R from 2014.
This year, all the participants will celebrate the brand’s 211th anniversary during a gala evening at the Musée de L’Aventure PEUGEOT on Saturday, October 2, 2021, but motor sport will also be on the agenda with a few surprises that will be revealed to the participants over the course of the evening.
Created by the will of one man and a whole family, the PEUGEOT brand has spanned more than two centuries in a world of constant revolution, constantly adapting its products and services to the needs and requirements of its customers. In 211 years, the PEUGEOT name and products have entered millions of homes, with cars and motorbikes, but also tools, radios, sewing machines, coffee and pepper grinders, etc., some of which have become legendary.
Today, the brand is present in more than 160 countries, confirming every day Armand PEUGEOT’s prediction that the car would make PEUGEOT “one of the greatest industrial businesses in France”.
