New SEAT Ibiza named “Best First Car” in Parkers New Car Awards 2018

The stylish Spanish newcomer is fast emerging as the benchmark model in a fiercely competitive market, seeing off the new Ford Fiesta in Parkers’ shortlist of cars that are ideal for first-time buyers.

The Parkers review team were instantly impressed by the fifth-generation of SEAT’s iconic model, reporting: “The SEAT Ibiza has grown up. It looks fantastic, has a well-specified interior with genuine space for four, plus a comprehensive selection of frugal engines to choose from. It’s keenly priced and offers one of the best drives in the supermini class.”

Parkers Editor Keith Adams added: “There’s so much about the Ibiza that will make you question why you’d ever want a larger car. It satisfies on many levels and feels so grown up and polished in the process.”

Richard Harrison, SEAT UK Director, said: “The all-new Ibiza is hugely important for SEAT, it’s one of the defining pillars of our fast-growing brand. Winning the Parkers award shows how we’re connecting with customers and giving them a genuinely exciting alternative. This is a car that doesn’t just do the job, it aims for excellence in every aspect – it looks great, it’s fun to drive, it’s well built and loaded with technology, not to mention hard to beat on value and running costs.”