The Lotus Evija hypercar has returned to the Middle East for a month-long tour of the region, starting today.
It previously visited Dubai and Abu Dhabi in September 2019 as part of a post-unveiling world tour that included North America, Japan and China. The car’s appearance was a huge success with numerous VIP private viewings and several customers committing to buy.
However, with opportunities to see the Evija – the world’s most powerful series production road car – curtailed in 2020 due to travel restrictions, Lotus has brought it back to the Middle East for the month of March. Working closely with retail partner Adamas Motors, it will star as the stunning centrepiece at the opening of the new Lotus showroom in Dubai.
The car’s return provides the opportunity for many more private viewings, and is a clear show of support for customers in the Middle East who have ordered their own Evija.
As well as being hosted at the new Lotus Dubai showroom, the car will be at the Lotus showroom in Abu Dhabi and the all-new facility in Bahrain. Again, numerous VIP viewings for potential new customers are already planned.
The diary of events* for the Lotus Evija is:
- March 1-9 Dubai, United Arab Emirates
- March 10-15 Abu Dhabi, United Arab Emirates
- March 24-31 Manama, Bahrain
Jonathan Stretton, Regional Director, Lotus Middle East, commented: “We are delighted to be bringing the Lotus Evija hypercar back to the Middle East with the support of our retail partner Adamas Motors. It is the perfect way for us to celebrate the opening of the new Lotus retail outlet in Dubai.”
He added: “The passion for performance cars in the Gulf States is well known and the interest in the Evija is testament to the power and increased awareness of the Lotus brand, and the commitment of customers to embrace the move towards electrification.”
Karl Hamer, CEO Adamas Motors, commented: “We are very honoured to have the Evija returning to the UAE in time for the opening of our new Lotus showroom in Dubai. We look forward to welcoming our customers and potential Evija prospects to view this stunning car in our new facilities in the UAE and Bahrain in the coming weeks. The Evija is just the beginning of what the future holds for Lotus Cars and at Adamas Motors we are extremely excited for the journey ahead.”
The new Lotus Dubai showroom is located on Sheikh Zayed Road – less than a mile from the original outlet on the same street – but offers considerably more space and opportunities.
A bold statement of intent from the iconic British performance car company, the all-electric hypercar has a power output in excess of 2,000 PS and an astonishing 0-186mph (300km/h) time of under nine seconds.