KIA AMERICA INTRODUCES NEW ON-DEMAND, AT-HOME CAR SHOPPING EXPERIENCE
Embracing the on-demand, at-home economy, Kia America has announced the new “Kia@Home” product and brand experience which delivers scheduled test drives of two of Kia’s most technologically advanced vehicles direct to consumers at a convenient location of their choosing in several major cities. Showcasing the innovative all-new Carnival MPV and the all-electric Niro EV, Kia@Home tailors the retail experience to shoppers’ needs.
“Personalized, convenient and on-demand, Kia@Home brings an interactive and unique Kia experience to shoppers when and where they want,” said Russell Wager, vice president, marketing Kia America. “The all-new Carnival MPV and all-electric Niro EV are two of Kia’s most high-tech offerings, and now consumers can get behind-the-wheel for up-close-and-personal test drives in their own individual, real-world settings.”
To book a Kia@Home appointment, consumers should visit Kia.com and select between the specific Carnival MPV or Niro EV model of interest and schedule delivery. The hour-long experience includes a detailed vehicle walkaround from a Kia@Home Drive Specialist. Ultimately, customers interested in buying a Carnival MPV or Niro EV will work with a local Kia dealer to purchase a vehicle.
Reservations for Kia@Home are open with appointments being scheduled through October 3. Both the Carnival MPV and Niro EV will be available in the following markets:
- Atlanta
- Austin
- Boston
- Chicago
- Los Angeles
- Miami
- New York City Metro
- Philadelphia
- Seattle
- Washington, D.C.
With the Carnival MPV also available in:
- Cleveland
- Columbus
- Dallas/Fort Worth
- Houston
- Indianapolis
- Orlando
- Phoenix
- Tampa
