DS 9 Electrıfıes Parıs Fashıon Week Haute Couture
A unique event is currently taking place in Paris. Covered with millions of fine glitter and pearlescent reflections, a DS 9 gate-crashed the Paris Fashion Week Haute Couture shows.
Based on DS 9 E-TENSE 225 RIVOLI + Rubis Red OPERA interior, this prototype features a colour that has an electrifying effect. Wrapped in a coloured film that mixes golden glitter and pearlescent particles, the bodywork diffracts light to reflect the colours of the rainbow. Starting with yellow, DS 9’s colour changes to navy blue or reddish orange depending on the angle you’re viewing it from.
Designed to break the rules of the large statuesque saloon, this colour has a two-tone effect which makes DS 9’s lines even more sculptural, by intensifying its sharp edges and emphasising how its gentle curves develop.
Vincent Lobry, Project manager Color, Materials, Finish for DS Automobiles Concept-cars: “We looked to create a radical finish for a large statuesque saloon like DS 9. By bending the rules of High Fashion and with locations in Paris dedicated to modern art like the Palais de Tokyo, we came up with a colour that has an electrifying effect. Depending on the angle, the view changes to reflect the colours of the rainbow. This approach is also part of a far-reaching research and development project into the colours of tomorrow.”
