AISIN EUROPE DRIVES SEAMLESS ‘OE TO AFTERMARKET’ MESSAGE AT AUTOMECHANIKA
At this year’s Automechanika Frankfurt, AISIN Europe will highlight that as an OE manufacturer, it injects the same power, knowledge, and commitment to quality into its aftermarket offer. The business will illustrate this by announcing it has extended the use of the ADVICS brand name – synonymous with OE quality – to encompass the whole of its aftermarket braking product portfolio.
These messages will be communicated at a short press conference to which all exhibition visitors and journalists are warmly invited. This will take place on September 14th 9/9:30 during which breakfast and coffee will be served.
These messages will be communicated at a short press conference to which all exhibition visitors and journalists are warmly invited. This will take place on September 14th 9/9:30 during which breakfast and coffee will be served.
“As the largest and most influential aftermarket gathering, AISIN Europe Aftermarket is proud to be attending this year’s exhibition in Francfort for the first time as a standalone business division,” explains Bérenger Léonard, Senior Strategy Manager Aftermarket.
“Our stand will highlight how we bring the Original Equipment power of the AISIN Group to our aftermarket customers. We’ve captured this message by bringing the whole of our aftermarket braking product portfolio under the ADVICS name, in line with the OE strategy.
“In addition, we’ll unveil some exciting new ADVICS programme developments which will help our customers offer OE quality, worry free, efficient replacement of parts.”
ADVICS – Bringing OE Power to Aftermarket
Previously solely used in the aftermarket for its hydraulics programme, ADVICS stands for Advanced Intelligent Chassis Systems. For superior braking performance and high-quality control, AISIN brakes, brake pads, brake calipers, brake cylinders, brake boosters and wheel cylinders for European and Asian vehicles are now available under the ADVICS brand.
The business will also use the show as a platform to unveil product developments under its ADVICS
brand, concerning brake rotors, Electric Parking Brake (EPB) and Brake fluid.
“It feels like a very long time since the aftermarket at large could get together in person, and we are
looking forward to welcoming back old friends to the stand, and of course making new ones.
“So much has changed over the past few years. We’re excited to find out what everyone has been
up to and to showing the market AISIN’s recent product and brand developments,” concluded
Berenger Leonard.
Come visit the Aisin Europe stand C30 in hall 4 at Automechanika Frankfurt.
