Volkswagen has become the world’s biggest car manufacturer, overtaking Toyota in the number of new vehicles sold in 2016 despite the damage it suffered in the diesel emissions scandal.
Toyota had been the biggest seller for the past four years but its 2016 sales total of just under 10.2m vehicles, announced on Monday, fell short of the more than 10.3m cars sold by VW.
General Motors is reporting its 2016 sales next week, but industry analysts said it had no chance of overtaking VW. GM was third behind VW last year and held the top spot in 2011, when Toyota’s production was disrupted by the Japanese earthquake and tsunami.
A major contribution was booming sales growth of 12% in a year in China, where VW sells few diesel vehicles. But the figures suggest that VW’s brand has not been seriously damaged in the eyes of consumers.
However, David Bailey, professor of industrial strategy at Aston University, said: “It may seem odd that they’ve taken No 1 spot now, but they may have been further ahead; market share in Europe and sales in the US have dropped for VW. But its Audi brand is very powerful in China, selling more than half a million a year, and dieselgate is a non-issue there.”
He said that VW’s diesel problems had arisen in the process of meeting huge growth targets set by its former chief executive, Martin Winterkorn. “Toyota had put growth ahead of quality until their own scandal in 2009. Both of them had the growth bug and got into problems as a result of that.”
Toyota, which had to recall millions of vehicles due to safety fears over faulty accelerator pedals in 2009-10, now says it is not concerned with maintaining pole position on sales.
