Toyota Launches All-New Prius HEV in Japan

Launched in 1997 as the world’s first mass-produced hybrid car, the Prius has driven uptake of HEVs as a new-generation eco-car with outstanding fuel efficiency. These days, hybrid technologies are employed in a wide range of different models that are loved and enjoyed by people all around the world.

With a range of powertrain options being developed to promote carbon neutrality, Toyota wanted to create a new Prius HEV that customers would enjoy and cherish as the car of choice for generations to come. Developed under the “Hybrid Reborn” concept, this new model is an exhilarating package that adds a design inspiring love at first sight and captivating driving performance to its core strength as an environmentally friendly car.

The main features of the new Prius are as follows.

Vehicle outline

A design inspiring love at first sight

• Inheriting the signature monoform silhouette of the original Prius, the new Prius has been reborn with a lower center of gravity and even more stylish proportions. The simple yet sculpted body expresses exhilaration that appeals to the senses and a universal beauty that will remain popular into the future.
• The “island architecture” concept achieves a low-stress, spacious interior with a cockpit that makes it easy to concentrate on driving. Altogether, the interior offers intuitive operation and an enjoyable driving experience.
• A total of eight body colors are available, including two newly developed, solid base colors of Ash and Mustard that create a sporty impression, bringing touches of color to the daily lives of customers to create a stronger sense of attachment.

• Captivating driving performance

  • The new Prius is equipped with the latest fifth-generation hybrid system in both the 2.0-liter and 1.8-liter models.
  • Compared to the previous model^*1, the 2.0-liter Prius (Z and G grades) achieves improved fuel efficiency of 28.6 km/L^*2 and maximum system output of 144 kW (196 PS), which is 1.6 times higher than the previous model^*1. This model achieves a high level of balance between the outstanding environmental performance of a Prius and the captivating driving performance of a car that reacts as expected with satisfying acceleration and responsive driving.