DS AUTOMOBILES ON SHOW AT PARIS FASHION WEEK
The women and men from DS Automobiles have a strong attachment to fashion. Working methods such as the urge to rewrite the rules, surprise, experiment and invent, but also source new materials, have a special resonance in the world of design.
Research which led to the appearance of Pearl stitching, to the accomplishment of Clous de Paris embossed inserts or forged carbon, to the development of innovative upholstery such as the work on the watchstrap style leather or crystal inlays in the cockpit are as much creations shared with the world of fashion which likes to bring tradition and innovative design together.
“The DS Automobiles ambition is to embody French luxury expertise. Since the launch of the Brand, our teams have worked with the idea of offering innovation to shape new materials and bring solutions with ideas that are strong and different to those that exist today in the automotive world. Our partnership with the Fédération de la Haute Couture et de la Mode around Paris Fashion Week® opens new horizons and gives us a new opportunity to share our experience with the biggest French fashion houses, as we do from the start of our design process.”
Béatrice Foucher, DS Automobiles CEO
Since its launch, DS Automobiles has put electrification at the heart of its strategy with a 100% electrified range sold since 2019. With the 100% electric DS 3 CROSSBACK E-TENSE, plug-in hybrid DS 4 E-TENSE, DS 7 CROSSBACK E-TENSE and DS 9 E-TENSE with 225 to 360 horsepower, every DS is offered with an electrified power unit. In 2020 and during the first half of 2021, DS Automobiles is the leading multi-energy brand in Europe with the lowest average CO2 emissions (100.2g/km on the WLTP cycle in 2021), with its electrified range (34% of registrations globally). From 2024, every new design by the brand will be only 100% electric.
