Alfa Romeo JUNIOR (formerly Milano) now on show at Milan Design Week 2024
Completely unexpectedly, the name of the Alfa Romeo compact sports car has changed. “Milano” has given way to “Alfa Romeo JUNIOR.”
This is the week when Milan celebrates design. The unexpected subject of a singular “post-reveal” name change – more a one-off than a rarity in the automotive world – Alfa Romeo JUNIOR is kicking off its public debut with all its disruptive sporting appeal.
The exclusive event when JUNIOR made its debut is once again the all-Italian collaboration with LARUSMIANI, a historic brand and big name for over a century in Milanese elegance and the “Made in Italy” quality of the MonteNapoleone District.
Alfa Romeo and LARUSMIANI are also two ambassadors for Made in Italy around the world, united – among other factors – by their strong bond with Milan, the hometown of both of them. The two brands have managed to bring about products that have become part of the collective unconscious, as icons of style, quality, elegance and craftsmanship.
