In the context of its planning round, Audi has decided on upfront expenditure totaling approximately €37 billion for the years of 2020 through 2024. This amount comprises investment in property, plant and equipment as well as research and development expenditure. The current planning reflects a significant improvement in investment and cost discipline, as well as the strong prioritization of investments in electric mobility. “With our Consistently Audi strategy, we are accelerating our roadmap towards electrification. Our investment planning takes this into account,” says Alexander Seitz, Board of Management Member for Finance, China and Legal Affairs at AUDI AG. “At around €12 billion, we will spend more than ever before on electric mobility by 2024.”
By 2025, the Audi Group intends to have more than 30 electrified models in its product range – 20 of which will be fully electric. Audi intends to achieve about 40 percent of its worldwide unit sales with all-electric and hybridized automobiles by then. In order to achieve the rapid scaling of electric mobility, Audi is working with Porsche to develop the premium electrification architecture (PPE) for large electric cars, and the Modular E Drive System (MEB) is being developed together with Volkswagen. The cross-brand architectures will enable high Group synergies to be utilized in the future.
In order to finance the high investment required to realign the business model, the company launched the Audi Transformation Plan (ATP) two years ago. This earnings-improvement program is to free up a total of €15 billion for future investments by 2022. The ATP has already contributed more than €4 billion to operating profit since it was launched. CFO Seitz: “With the ATP, we have significantly improved our spending discipline and our focus on investment. The course has been set for Audi to return to an operating return on sales within the strategic target corridor of 9 to 11 percent in the medium term.” Measures have already been identified for 80 percent of the program.
