World premiere of the all-new Toyota Land Cruiser

Toyota today proudly reveals the all-new Land Cruiser, a model that draws directly on the original qualities that have made the Land Cruiser name synonymous with strength and reliability for more than 70 years.

World premiere of the all-new Toyota Land Cruiser

The legendary Land Cruiser DNA has been combined with new technologies to deliver higher levels of performance both off-road and in every-day use. The result strengthens Land Cruiser’s global reputation for being transport you can trust to get you safely to your destination, and bring you home again, in the toughest conditions.

Toyota will open pre-sales of the new Land Cruiser for European customers in October, with first vehicle deliveries expected in the first half of 2024.

New Combines

A proud heritage

The Land Cruiser was born 72 years ago as the “Toyota BJ”, on August 1, 1951. Shortly afterwards it demonstrated its strength and capabilities by becoming the first vehicle to successfully climb to the sixth station on the slopes of Mount Fuji.

Ever since, Toyota’s mission for Land Cruiser has been to provide people with a vehicle that will take them to their destination in safety and security, even in the harshest environments. The different experiences of customers around the world have proved invaluable in evolving the Land Cruiser’s essential strengths of reliability, durability and the ability to tackle rough road conditions.

It’s perhaps no surprise that its enduring worldwide reputation has made it one of Toyota’s best-selling models, with 11.3 million sales to date*, across more than 170 countries and regions.

*As of June 2023, cumulative and annual sales volumes include the Lexus LX and Lexus GX models.

Fundamental performance enhanced with new GA-F platform

The new Land Cruiser retains its classic, robust body-on-frame construction, and follows the larger Land Cruiser 300 (not available in western Europe) in adopting Toyota’s GA-F platform, which plays a key role in significantly improving off-road performance.

At the same time, the new model is easy to manoeuvre and more comfortable in conventional on-road driving, true to Toyota’s commitment to making this a vehicle that’s practical and tailored to customers’ day-to-day needs.

The new frame is 50% more rigid and the combined body and frame rigidity is greater by 30%. These substantial increases contribute to improved responsiveness, handling and ride comfort. Basic suspension performance has also been enhanced, notably to help secure increased wheel articulation – a key factor in off-road driving capability.

New Model Combines

New electric power steering

This is the first Land Cruiser to use an electric power steering (EPS) system. This reduces the amount of kickback that can occur when driving over rough surface and provides smoother, more direct steering and easier manoeuvrability at all speeds. Using EPS also allows the new Land Cruiser to feature Lane Tracing Assist as part of its Toyota Safety Sense active safety and driver assistance package.

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