Toyota Motor Europe posts strong year-to-date results and targets share growth in 2020
These results represent a decrease of -26.5% on the same period in 2019 but outperformed the total European market which dropped by -36%. In the same period, Toyota and Lexus market share climbed 0.8 ppts to 6.1%, driven by demand for its hybrid electric vehicles. TME’s overall hybrid sales mix remained high at 51%, increasing to 63% in West Europe.
Brands and model performance
Toyota’s best sellers, Yaris, Corolla HB, Touring Sports & Sedan and RAV4 delivered around half of the brand’s total 395,267 sales across this period. Hybrid electric vehicles made up 50% of the total Toyota mix, while Corolla Hatchback & Touring Sports and Toyota C-HR HEV respective shares were in excess of 90%.
Lexus’s first 6 months sales of 29,595, while declining 27% year on year, also outperformed the market, with hybrid electric vehicles dominating its sales in most markets, especially its SUV range, RX, NX and UX representing 75% of total volume. Overall, the brand achieved a 63% overall hybrid mix across the first 6 months, and 99% in West Europe.
TME highlights in H1 2020:
- Total sales: 424,862 (-26.5% year-on-year)
- Market share: 6.1% (+0.8 ppt year-on-year)
- Total hybrid sales: 217,884 (-28% year-on-year)
- Hybrid mix: West Europe: 63% – East Europe*: 20% – TTL: 51%
Toyota highlights in H1 2020:
- Toyota sales: 395,267 (-27% year-on-year)
- Top sellers: Yaris Range (83,005); Corolla Range (82,513); RAV4 Range (62,036)
- Top hybrids: Corolla H/B & Touring Sports (50,484); Toyota C-HR Hybrid (45,433); Yaris Hybrid (38,481);
- Total hybrid sales: 199,102 (-27% year-on-year)
- Hybrid mix: West Europe: 61% – East Europe*: 22% – TTL: 50%
Lexus highlights in H1 2020:
- Total Lexus sales: 29,595 (-27% year-on-year)
- Top sellers: NX Range (7,664); RX Range (7,616); UX Range (6,879)
- Top gainers: GX range (+74%)
- Top hybrids: UX Hybrid (6,461); NX Hybrid (5,299); RX Hybrid (2,498);
- Total hybrid sales: 18,782 (-33% year-on-year)
- Hybrid mix: West Europe: 99% – East Europe*: 8% – TTL: 69%
Sales for H1 2020 are listed below
Table 1 – TME (1) total sales in H1 2020
| TOTAL TOYOTA / LEXUS | 424,862 |
| TOYOTA | 395,267 |
| AYGO | 39,258 |
| Yaris (incl. Yaris Hybrid) | 83,005 |
| Yaris Hybrid | 38,481 |
| Corolla H/B & Touring Sports (including Hybrid) | 54,626 |
| Corolla H/B & Touring Sports Hybrid | 50,484 |
| Toyota C-HR (incl. Hybrid) | 48,925 |
| Toyota C-HR Hybrid | 45,433 |
| Corolla SDN (incl. Hybrid) | 27,887 |
| Corolla SDN Hybrid | 13,415 |
| Prius Family | 8,733 |
| Prius | 1,658 |
| Prius+ | 6,086 |
| Prius Plug-in Hybrid | 989 |
| Mirai | 111 |
| Camry (incl. Camry Hybrid) | 19,485 |
| Camry Hybrid | 5,212 |
| Supra | 424 |
| RAV4 (incl. RAV4 Hybrid) | 62,036 |
| RAV4 Hybrid | 37,344 |
| Highlander | 757 |
| Land Cruiser | 16,942 |
| Hilux | 15,040 |
| PROACE | 12,116 |
| Other models | 5,922 |
| LEXUS | 29,595 |
| CT 200h | 1,637 |
| IS (incl. IS Hybrid) | 792 |
| IS hybrid | 792 |
| ES (incl. ES Hybrid) | 2,621 |
| ES hybrid | 1,770 |
| LS (incl. LS Hybrid) | 61 |
| LS hybrid | 42 |
| NX (incl. NX Hybrid) | 7,664 |
| NX hybrid | 5,299 |
| UX (incl. UX Hybrid) | 6,879 |
| UX hybrid | 6,461 |
| RX (incl. RX Hybrid) | 7,616 |
| RX hybrid | 2,498 |
| RC (incl. RC Hybrid) | 265 |
| RC hybrid | 245 |
| LC (incl. LC Hybrid) | 87 |
| LC hybrid | 38 |
| GX | 465 |
| Other models | 1,508 |
(1) Toyota Motor Europe is responsible for all Western, Central and Eastern European countries including Turkey and Russia as well as Israel and a number of Central Asian markets (Armenia, Azerbaijan, Georgia, and Kazakhstan).
*East Europe includes Russia, Kazakhstan, Caucasus, Ukraine, Turkey and Israel.
Models listed in italics are produced locally at Toyota’s European manufacturing facilities.
