THE PEUGEOT 9X8 AND J. DEMSKY’S GRAPHIC ENVIRONMENT AT THE MILAN DESIGN WEEK
The new graphic design of the PEUGEOT 9X8 Hypercar was created in collaboration with the artist J. Demsky and has just been unveiled at the Milan Design Week for the first time to the international press. During the Milan Design Week, PEUGEOT will be showcasing a reveal specially created for this event, which combines art and technology. Visitors can dive into an immersive universe, made up of an array of screens featuring both the unique style of J. Demsky's graphic art and the new livery of the PEUGEOT 9X8.
THE PEUGEOT 9X8 AND J. DEMSKY’S GRAPHIC ENVIRONMENT AT THE MILAN DESIGN WEEK
Matthias Hossann, PEUGEOT Design Director, Phil York, PEUGEOT Marketing and Communication Director and Gustavo Menezes, PEUGEOT TotalEnergies Team Driver were all in attendance for the reveal of the new livery. The PEUGEOT 9X8 Hypercar will be on public display until April 23.
When imagining the new livery of the 9X8, J. Demsky was doing more than just decorating a car: he is sending out a powerful message, in the great tradition of the Art Cars that have marked the automotive history, by applying it to a sports car that expresses the very best of PEUGEOT in terms of looks, efficiency and technology. J. Demsky is an eclectic Spanish artist and has also created a graphic design for the drivers’ suits and helmets.
PEUGEOT is pursuing its strategy of partnering with talented artists, the graphic design of the PEUGEOT 9X8 is the second collaboration of the year and perfectly illustrates the promise that “The world is better with style”.
The unique graphic design of these liveries will take part in the legendary 24 Hours of Le Mans, which will celebrate its 100th anniversary this year. The PEUGEOT 9X8 will thus follow in the footsteps of its illustrious predecessors, the 905 (winner at Le Mans in 1992 and 1993) and the 908 (2009). This 4-wheel drive hypercar brings PEUGEOT’s hybrid know-how to the world stage of motorsport at the highest level.
The PEUGEOT TotalEnergies Team has entered two 9X8s in the FIA World Endurance Championship (WEC) since July 2022. In 2023, it is the first full season.
