The PEUGEOT 208 RALLY, an international sporting and commercial success
The PEUGEOT 208 R2 is the first model of the PEUGEOT 208 “RALLY”, launched in 2012. This car is a cost effective two-wheel drive that allows customers to compete in rally with a high level of performance. This model quickly found its place in the market as PEUGEOT has been a reference is rally for decades. The 208 R2, as well as the 208 Rally4 its successor, are based on the production model of the 208 and is the best-selling car in the history of Peugeot Sport although the Rally4 model is climbing the ranks quickly!
The 208 Rally4 was launched in 2018 and is based on the last production model of the PEUGEOT 208 embodying its aesthetic exterior. The 208 Rally4 is competing across the world and especially in Europe, Latin America, and Middle East.
The PEUGEOT 208 Rally4 owns now more than 75% of the market share across the world and for François Wales, Peugeot Sport Director, this model, and its success, is a good promotion vector of the brand PEUGEOT and for the production model of the 208 in particular. In the Middle East and Latin American the PEUGEOT 208 Rally4 is a good marketing tool with a strong impact to increase the visibility of the brand thanks to promotional operations, events, exhibitions and of course the international championships in which the car is entered. To meet the international success of the 208 Rally4 in Argentina, PEUGEOT opened a supply unit, increasing the production on those markets and giving to the customers of Latin America the possibility to buy a car made in their area and so to support the local industry. Thanks to the aesthetic look of the car, really closed to the production model, the customers and the clients can easily identify to it.
