“The Renaissance of Lancia began in Italy with the New Lancia Ypsilon. The brand has always been a symbol of Italian style and elegance and through this tour we wanted to celebrate the bond with our natural playground, which allowed us to experience and share once again the enthusiasm and love surrounding our brand. New Lancia Ypsilon represents a new beginning and the first step in making Lancia a desirable, respected and credible brand in the European premium market,” stated Luca Napolitano, Lancia Brand CEO.
The Italian tour of the New Lancia Ypsilon, the first car in the brand new era, came to a successful end a few days ago at the Stellantis & You dealership in Turin. The roadshow kicked off in Milan in February, right after the official presentation of the exclusive New LANCIA YPSILON EDIZIONE LIMITATA CASSINA – 1 of 1906 at the Cassina showroom. On its two-month journey, the car covered 12,000 km, visiting 60 dealerships in 20 regions. A total of 8000 guests were invited, including long-standing Lancia customers, public and private authorities, representatives of local companies and fans of the Italian brand, and a total of 4000 expressions of interest were collected.
The exclusive events were hosted at the first 100 Italian Lancia dealers, specially renewed with the brand new Corporate Identity to turn the showrooms into real elegant living rooms, designed for the well-being of those who experience them, in perfect Italian style. The renovation gave a selected audience of around 150 guests per stop on the tour the opportunity to admire the New Lancia Ypsilon – the model that has taken the brand into the era of electrification – in a welcoming and comfortable atmosphere.
Following the conclusion of its journey across Italy, the New Lancia Ypsilon is getting ready for its international debut: Belgium and the Netherlands will be the first two European markets to launch the model, to be followed by France and Spain, then Germany in 2025. The Belgian market has appointed ten dealers, while there are six dealers in the Netherlands, with thirteen and six after-sales service points respectively.
New Lancia Ypsilon
New Lancia Ypsilon is a 5-door, 5-seater B-segment Premium hatchback that is longer, wider and has larger wheel rims than the current Ypsilon. These features give the car an elegant and futuristic connotation.
The sinuous shapes of the New Lancia Ypsilon are inspired by the models that have made history for the brand, just like the round taillights, a clear reference to the Lancia Stratos, and the iconic “chalice” on the front, now revisited in three beams of LED light. At the same time, the model is the first Stellantis production car with the S.A.L.A. system, the smart virtual interface that ensures a comfortable driving experience in line with Lancia effortless technology.
Available in full-electric and hybrid versions, the New Lancia Ypsilon is also best-in-class in the premium B hatchback segment, thanks to the most comprehensive equipment in its category: large 10.25” display, the best standard parking aid system, and the greatest exterior lighting system in terms of technology and extent. It is also the only model in the segment equipped with Level 2 Autonomous Driving as standard.
New Lancia showrooms
Lancia new showrooms host an exclusive, premium experience for customers, who embark on their journey of discovery in Lancia world there. Credit must go to the brand new Corporate Identity, which reflects the four pillars underpinning Lancia’s 10-year strategic plan: quality, electrification, sustainability and an innovative sales model, aiming to provide the customer with a premium experience.
The engaging customer experience begins outside the new stores, actual boutiques featuring a clear and harmonious architectural language and the presence of an elegant Italian marble totem. All this is in the name of Italian elegance, which is also recalled inside the dealership: customers are welcomed in a reception area dedicated to Lancia, called S.A.L.A., where they can find one of the brand experts at their service.
All the furnishings are the result of a meticulous process of selection, serving as proof of Lancia’s attention to detail and offering an authentic “home feeling”, typical of an Italian home. The use of prestigious materials and the alternation of light and shade are enhanced by the presence of Cassina furnishings. The collaboration between two excellences of Made in Italy is based on shared values, such as Italian spirit, innovation, tradition and respect for the environment.
