One significant element of the rebranding process has been the change in name to Hedley Studios. After extensive research into luxury brands, both inside and outside of the automotive industry, it was noticed that many world-renowned brands, from fashion houses to high-end watchmakers, proudly carry the names of their founders. This tradition not only signifies a deep personal connection to the brand, but also reinforces the legacy and trust associated with its heritage.
While the name has changed, Hedley Studios remains steadfast in its commitment to the precision, craftsmanship, and quality that have always defined its products. The decision to rebrand as Hedley Studios honours Ben Hedley, the Founder, CEO, and driving force behind the company, motivated by extensive client and audience research, and a strong alignment with brands that carry the legacy of their founders.
Hedley Studios prides itself on its regular communication with clients. Whether clients have one piece, or a collection, they frequently speak with them to understand their needs and how they use their pieces. While there are many different use cases for their driveable artworks, the Hedley Studios team have noticed a large number of their clientele purely having pieces as artwork for static display. This rebrand clarifies the company’s diversification and growth, emphasising its role as a creator of timeless automotive art.
As part of the rebrand, Hedley Studios has adopted a new logo, known as the ‘Hedley Hallmark’, which takes on a clean monogram-style icon. The world’s leading brands possess unmistakable visual symbols that serve as stamps of quality and seals of approval, given by each craftsperson who carefully and meticulously hand-builds their products. Hedley Studios is no different, with the ‘Hedley Hallmark’ symbolising the dedication and skill of their expert artisans, ensuring each piece is crafted to perfection.
As Hedley Studios expands globally, it becomes crucial to establish a clear brand icon that resonates across different languages, creating a distinctive visual identity. Much like the renowned automotive marques and luxury brands Hedley Studios partners with, their new logo symbolises quality, precision, and excellence in craftsmanship and engineering. From Bicester to clients worldwide, the ‘Hedley Hallmark’ will serve as a testament to the company’s commitment to these values, ensuring the brand stands out in the competitive landscape of luxury collectibles.
