This is the fifth time an Alfa Romeo car has received this award, to follow the Brera, 8C Competizione, 8C Spider, TZ3, and Alfa Romeo 4C Concept models. Alfa Romeo is also the only brand to have won both main prizes at the event, the “Coppa d’Oro” and “Design Concept Award,” in the same year: in 2002, with the Alfa Romeo 6C 1750 and Alfa Romeo Brera, then again in 2012 with the Alfa Romeo 6C 1750 GS (series 6, 1933) and Alfa Romeo 4C Concept.
This year, the award went to the new 33 Stradale, the ‘manifesto’ of the Italian brand’s capabilities – now and in the future – in terms of style and driving experience. The new custom-built car is based directly on the Tipo 33, a big name in world motoring and an icon of the 1960s, to this day still considered one of the most beautiful cars of all time. Made in only 33 exclusive units, the new two-seater coupé combines heritage and the future, and is produced according to a unique artisanal process, exactly the same way as in Renaissance artisan boutiques, and in the 1960s workshops of renowned Italian coachbuilders.
The success of the magnificent new 33 Stradale is determined by its undisputed sculptural beauty, with the introduction of new design elements from the brand’s new language of style. Specifically, the exterior epitomizes “necessary beauty” and features a perfect balance between proportions, volumes, and processing of the surfaces. Likewise, the interior stands out for its minimalist design, engaging environment, and materials that emphasize the driving experience, all while faithfully respecting the aesthetics and technology of the 1967 33 Stradale.
