Maserati Shines In Cortina’s Olympic Spotlight
These days, Milan and Cortina d’Ampezzo are attracting international attention as the designated hosts of the Milano Cortina 2026 Olympic Winter Games and the many related initiatives that help showcase Italy as a whole. In this context, Maserati is at the heart of a series of exclusive initiatives and experiences in Cortina’s most iconic locations. Through its cars and the new Grecale Cristallo Special Edition, the Trident weaves a narrative rooted in the values of excellence and Made in Italy that have always defined the identity of the Modena-based brand– the epitome of Italian elegance worldwide.
The beating heart of the Trident in Cortina is Casa Maserati: created within the prestigious Alajmo Cortina restaurant in Località Ronco, it is an immersive space designed to welcome media, partners and guests in a refined setting that showcases Italian beauty and culture through design, high-end furnishings and haute cuisine. Here, on 10 February, the inaugural event officially launched the brand’s activities against the stunning backdrop of the Dolomites. The exclusive Opening Event brought together leading figures from entertainment, sport and business, including the Bianchet couple, founders of the eponymous Swiss watchmaking brand, and renowned American actor Jeremy Renner. Guests were also able to admire one of the stunning Maserati Grecale Cristallo Special Edition models on display just outside the location.
Enhancing the event further was the presence of Roberto Bolle, Étoile of Teatro alla Scala in Milan and the new Maserati Brand Ambassador, reaffirming his affinity with the Trident just a few months after his performance at the historic Viale Ciro Menotti plant in Modena – an emotional moment within the celebrations marking the return of GranTurismo and GranCabrio production to the Motor Valley. The internationally renowned Étoile and Maserati share the same values and a common vision: the pursuit of harmony between aesthetics and performance, between emotion and technique. Elegance is not merely a visual trait, but a way of moving through the world. Beauty is not an ornament, but a language. Dynamism is an attitude.
Alongside the star dancer was Chef Massimiliano Alajmo, a Brand Ambassador for several years, who welcomed guests to Casa Maserati with a refined gastronomic experience, blending the beauty of haute cuisine with the Trident’s values of authenticity and innovation.
The same dialogue between kindred worlds found further expression inside Casa Maserati through the world premiere of an exclusive piece created by partner Giorgetti, a historic design brand and an emblem of manufacturing excellence that naturally resonates with the universe of the Trident. Making its debut was the NEREO table football, the new iconic piece of the Giorgetti Maserati Edition Collection furniture and accessories collection, where every detail is the result of an uncompromising pursuit of perfection, and where aesthetics and function meet with sartorial precision—transforming the act of play into a ritual of style. A collaboration launched in 2025 that continues this year with the presentation of Nereo in Cortina and at Giorgetti Spiga – The Place in Milan, and will culminate in the launch of new furniture pieces during Milan Design Week in April.
