Lancia Pu+Ra HPE awarded at the Automobile Awards

The Lancia Pu+Ra HPE concept car, manifesto of the transalpine brand for the next 10 years and design guideline for future Lancias including Ypsilon this year, the future flagship in 2026 and the all-new Delta in 2028 , was awarded as a “Revelation” in the concept car segment at the sixth edition of the Automobile Awards.

The jury, made up of 20 personalities (10 women and 10 men) from the world of automobiles, design and the media, highlighted the personality of the Lancia concept and at the same time praised the brand’s desire for Renaissance in several European countries including France in 2024.

The Automobile Awards ceremony took place in the majestic setting of the Automobile Club de France in Paris, in the presence of Joël Verany, director of Premium brands for Stellantis in France.


Lancia Pu+Ra HPE

The Lancia Pu+Ra HPE is the brand’s manifesto for the next 10 years, a 100% electric concept car which represents the brand’s vision in terms of design, interior ambiance, sustainable development, electrification and simple to use technology. It is a car with a streamlined body for maximum efficiency, whether in terms of autonomy, charging time and use. This first achievement of the new Lancia era is inspired by the world of Italian interior design, thanks to the collaboration with Cassina, leader in the high-end furniture industry, for a typically Italian experience of “feeling at home in your car “. The name Lancia Pu+Ra HPE comes from Pu+Ra, the brand’s new pure and radical design language, while HPE stands for High Performance Electric. This concept car fully embodies the principles of the new Lancia design, where the volumes of the car are created from the intersection of elementary geometric shapes, such as the circle and the triangle, combined with some iconic details from the brand’s heritage. . The Lancia Pu+Ra HPE features 70% tactile surfaces made with eco-responsible materials that express Italianness, reimagined tradition and a feeling of “like at home”. The Lancia Pu+Ra HPE is the first car equipped with the S.A.L.A. multimedia system, which centralizes the audio, air conditioning and lighting functions, allowing the environment inside the car to be adapted with a simple gesture or sound of voice.

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