In collaboration with the esteemed ArtCenter College of Design in Pasadena, CA, Kia challenged a group of students to create a striking and unique livery for the competing Telluride X-Pro. After two weeks of creative effort, four designs were submitted, with the winning design created by Jaiwon Lee, a senior graphic design student specializing in brand identity and typography.
“It’s so valuable for our students to apply and grow their skills on amazing projects like this for sponsors like Kia, who have a long history of working with ArtCenter and supporting what we do,” said Monica Schlaug, ArtCenter’s Associate Chair of Graphic Design, BFA. “We can’t wait to see Jaiwon’s work in action in the upcoming Rebelle Rally, and we want to thank our faculty team, Lavinia Lascaris and Gina Park, for their work in creating this great experience.”
Inspired by the navigational skills used in the Rebelle Rally, Jaiwon’s design is based on a topographic map of the Las Vegas Valley.
“I wanted to emphasize Kia’s philosophy of ‘Opposites United,’ which seeks synergy and harmony through contrasting ideas,” said Jaiwon. “My design embodies this philosophy by harmonizing organic motifs from nature with mechanical features inspired by roads and racing.”
Partnering with the ArtCenter College of Design for the graphic design challenge was a natural choice, as several designers at Kia Design Center America (KDCA) are graduates of the school.
“With many of our talented KDCA designers hailing from the highly regarded ArtCenter College of Design, we wanted to give back to the school by providing current students an opportunity to showcase their incredible talent on the Rebelle Rally stage,” said Tom Kearns, Chief Designer, Kia Design Center America. “We are immensely proud of the students’ remarkable work and we eagerly anticipate seeing Jaiwon’s design on the Telluride X-Pro as it embarks on its Rebelle Rally journey in a couple of months.”
For the fourth year in a row, professional rally driver Verena Mei will serve as the Kia’s Rebelle Rally pilot, with Kendra Miller, an experienced driver and navigator, by her side. More information on the Rebelle Rally X-Pro and the team will be revealed later this fall.
