With promising sales results, the brand is poised for even greater accomplishments. In this momentous year, FIAT keeps smiling to the future, anticipating several highly projects: following the summer, the Fiat Grande Panda – the new global model which marks FIAT’s return to the Global mainstream market – will open orders and, to follow, the Abarth 600e and the Fiat 500e Giorgio Armani.
Currently FIAT launched its comeback to the global mainstream based on 3 pillars: Italian design and development, global platform and local relevance—and the Grande Panda is the first member of the FIAT new global family. Therefore, over the next decade, FIAT will have the right offer for every customer. Because the customer is at the center of everything.
Next future: FIAT has already announced the forthcoming release of the new Fiat 500 Ibrida (hybrid) to be produced at the Mirafiori plant in Turin. Additionally, FIAT is advancing its development of the SUV and fastback models. These exciting new models are now in advanced stages and are scheduled for release in the coming years. These strategic launches mark FIAT’s new season which will be characterized by inclusivity, ingenuity, Italian style, and a global spirit.
In Europe, FIAT made a bold choice: to go fully electrified. It is a socially relevant strategy aimed at customers that FIAT respects: electrified because it is good for the environment and the clients. That’s how FIAT ensures that a vehicle sold today will continue to have market value in the future. FIAT’s new and future models – such as the 600, 500, Grande Panda, and the others to come – will be available only with BEV or hybrid powertrain, equipped with automatic transmission.
Indeed, the first half of 2024 sales results highlight FIAT’s impressive increase across multiple regions in terms of volumes.
In North America, the brand achieved a 24% increase, driven by initial deliveries of Fiat 500e. Also, FIAT House, the first FIAT-branded residential building in the world, opened in June in Fort Lee, New Jersey, minutes from Manhattan, shaping the future of urban living with more than 300 rental residences that emphasize efficient use of space and premium finishes.
The MEA region saw a 7.6% rise, while Asia-Pacific grew by 5%, and South America experienced a 2.3% increase. In South America, FIAT solidified its leadership with a 14% market share, further demonstrated by its dominant position in Brazil with a 20.4% market share. Moreover, FIAT is absolute leader in the industry in Italy and Turkey with a 12.3% market share, and in Algeria, where it commands an impressive 68.3% market share. FIAT’s success in these regions is reflected in its top-selling models: the Fiat Panda in Italy, the Fiat Tipo in Turkey, and the Fiat Doblò in Algeria.
