Datsun India celebrated the production milestone of its 100,000th car as a redi-GO 1.0L was rolled out of its manufacturing facility in Chennai. Attending the ceremony were Jerome Saigot, managing director, Nissan Motor India Pvt. Ltd and Colin MacDonald, CEO and managing director, Renault Nissan Automotive India Private Limited.
“The 100,000th roll out of Datsun is a strong testimony of customer acceptance and their confidence towards our brand, products and value based offerings,” said Saigot. “On behalf of the Datsun India team I would like to thank all our customers and dealer partners for the commitment towards our brand.”
Over the last three years, customer response to Datsun portfolio – which includes the GO, GO+ and redi-GO – has been incredible. Datsun today accounts for more than half of the total sales of Nissan Motor in India and continues to steadily growing.
The Datsun redi-GO showcases a Japanese design philosophy called YUKAN, which stands for brave and bold. It features “Tall-Boy” styling and offers best-in-class ground clearance of 185 mm, extra roominess and excellent external visibility for the driver. Continuing with the commitment to provide confidence behind the wheel, Datsun redi-GO comes with a comprehensive safety package: Datsun PRO SAFE7. Since the launch of the Datsun redi-GO in June 2016, Datsun India has offered three refreshed variants for its customers: the redi-GO SPORT in September 2016, the redi-GO 1.0L in July 2017, and the recently launched redi-GO 1.0L GOLD in October 2017 has received an overwhelming response.
Datsun redi-GO customers can also avail of the “Datsun CARE” comprehensive service package. Datsun CARE is an industry-leading all-inclusive car service package that offers peace of mind to customers.
“We are very confident that the future is bright and exciting for the Datsun brand in India,” said Saigot. “We are confident that our challenger brand positioning, unique product differentiation and best in class cost of ownership will continue to drive the customer’s owning and experiencing our products.”
