The eight canter vans will be adorned with eye catching livery that features Datsun’s latest brand campaign, #VoteForChange. The vans will travel to locations in 40 satellite cities, 82 districts and 250 tehsils* within a 50-100 km radius of Nissan/Datsun showrooms. The Experience Zone II tour starts on June 12 and will last for 90 days, following routes that across the country.
“The Datsun Experience Zone enables us to engage with customers at a nearby place which is convenient for them,” said Jerome Saigot, vice president, Datsun India. “We are taking our showrooms on the road. The Experience Zone is a platform for us to connect with prospective customers and talk about the best in-class features of the Datsun redi-GO while everyone has a fun time. Phase I of the Datsun Experience Zone was a great success, and we decided to extend this activity to Phase II to tap the significant market potential.”
The Datsun Experience Zone is a customer-focused activity aimed at familiarizing consumers with the Datsun car lineup in India: redi-GO, GO and GO+. The first leg of the Datsun Experience Zone interacted with thousands of prospective customers. The second leg will help the brand to connect with even more customers at the grassroots level across a wider swath of India’s regional cities and villages. The canter vans serve as a platform to engage with customers through various gesture-based games that feature the Datsun redi-GO, and other fun activities.
Datsun Experience Zone II tour – key locations:
- Jaipur: June 15, 2017
- Agra: June 16, 2017
- Pataudi: June 29, 2017
- Mysuru: July 14, 2017
- Amritsar: August 6, 2017
- Shillong: August 25, 2017
The Datsun redi-GO was launched in India in June 2016. It is an attractively priced, modern and highly capable vehicle that combines the roominess, agility and efficiency of an urban hatchback with best-in-class ground clearance (185mm) and the rugged looks of a crossover. Datsun redi-GO has won eight motoring awards in India to date
