Strengthening Industry Collaboration Through Strategic Trade Fair Coordination
Uniting Key Themes: Sustainability, Digitalization, and Electromobility
“The close coordination of event dates between THE TIRE COLOGNE and Autopromotec is an important step towards offering our exhibitors and visitors the best possible planning security and market potential. The clear division into even and odd years creates synergies, strengthens international networking and enables us to address key industry topics in a targeted manner” explains Christoph Werner, Senior Vice President Trade Fair Management.
Renzo Servadei, Autopromotec CEO states: “We strongly believe that this renewed partnership will allow our sector to optimize participation in both trade fairs. While targeting almost the same audience in the tyre sector, the complementarity of the two exhibitions remains fundamental and we intend to enhance this.”
