Automechanika Riyadh to be held under the patronage of the Saudi Arabian Ministry of Investment

Automechanika Riyadh will officially be held under the Patronage of the Saudi Arabian Ministry of Investment, with the opening keynote speech to be delivered by Eng. Saleh Al Khabti, Deputy Minister of Investment Transaction, Ministry of Investment and Patron of the event.

Several high-profile speakers will join him as part of the Automechanika Riyadh Academy, an integral component of the event that brings together thought leaders, experts, and industry professionals to discuss the latest advancements, challenges, and trends in the automotive aftermarket in Saudi Arabia, the wider GCC region, and internationally.

Following the keynote speech on the opening day of the event, Eng. Aftab Ahmed, Chief Advisor—Automotive Cluster, National Industrial Development Centre, Ministry of Industry and Mineral Resources, will examine the Kingdom’s Automotive Industry Landscape in depth.

On day two of Automechanika Riyadh, Saad Alhatem, Director General of the Standards Department, Saudi Standards Metrology and Quality Organization (SASO), will discuss partnerships, collaborations, and conformity from a regulatory perspective. He will underscore the importance of partnerships and collaborations, international cooperation and aligning standards, and conformity and industry engagement.

A session titled Digital Transformation and Sustainability in MUTABIQ Platform will be delivered by the official show supporter, GCC Standardization Organization (GSO). Eng. Ibrahim Al-Rahbi, the organisation’s Conformity Specialist Engineer and Quality Team Leader, will provide his insights.

Continuing the high-level speaking roster, the Ministry of Investment’s Ahmed Al-Malki, Director-Autmotive, will address the audience on day two, discussing the localisation of manufacturing within the Kingdom, outlining government incentives and subsidies and recent success stories.

Bilal Al Barmawi, CEO and Founder of 1st Arabia Trade Shows & Conferences, said: “It is a great honour for Automechanika Riyadh to be held under the patronage of the Saudi Arabian Ministry of Investment, and we’re grateful for their continued support as the event goes from strength-to-strength.

“The insights and support we’ve already received have been invaluable, and we look forward to continuing this relationship throughout the event and beyond.

Aly Hefny, Show Manager, Automechanika Riyadh, Messe Frankfurt Middle East, said: “The calibre of speakers confirmed to take part at Automechanika Riyadh is a testament to the event’s growth and prominence within the regional automotive market.

“We have developed a show that goes beyond the norm by providing a platform that supports knowledge sharing and networking while promoting the opportunity to engage with key industry experts and hear the latest developments, trends and innovations changing the dynamics of the automotive sector.”

The 6th edition of Automechanika Riyadh will also feature seven product focus areas – Parts & Components, Tyres & Batteries, Oils & Lubricants, Accessories & Customising, Diagnostics & Repairs, Body & Paint, and Care & Wash. The exhibition is licensed to 1st Arabia Tradeshows & Conferences by Messe Frankfurt Exhibition GmbH and takes place from April 30 until 2 May 2024 at RICEC.

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