“After successfully launching the premium service Audi on demand, it’s time to start the scaling-up phase. From residential districts to now shopping malls, we are using our flexible concept to customize our locations to both local factors and customer requirements in a specific market. That will help us grow the number of users to six figures by the end of the year,” commented Bram Schot, Board of Management member for Marketing and Sales at AUDI AG.
Audi on demand now venturing into Japan
With the service, Audi now also offers its customers in Tokyo a very flexible, convenient way of accessing premium mobility. Users choose their preferred Audi from a range of high-caliber models and reserve it online. Flexible booking periods ranging from four hours to 30 days are available – all paid for precisely by the hour. The all-in rate includes an exclusive concierge service for delivery and collection of the car as required, unlimited mileage and custom additional equipment such as child seats, cycle racks or roof racks.
Now six locations in Hong Kong
China is among the world’s lead markets for the urban mobility services provided by Audi. In response to the shortage of parking spaces in Hong Kong, Audi already launched a pilot for the comprehensive service in a luxury residential complex in 2016 and steadily expanded the offering. Audi on demand is now also available in the private residential complexes Mantin Heights and Mount Pavilia. Furthermore Audi on demand celebrates another premier in Hong Kong: For the first time ever the brand is collaborating with a shopping center. Pacific Place Mall is one of the most prestigious addresses for premium-shopping in the metropolis.This means customers can use the flexible mobility concept at six locations in the megacity now.
Before the end of 2018, the existing locations will extend their offering and additional, international mobility hubs will expand the Audi on demand network.
