Alfa Romeo lights up Turin for Motor Show weekend
Turin confirms itself as the capital of the automobile with a weekend that combines past and future, innovation and tradition. From Friday through Sunday, September 26-28, three unmissable events – the Auto Show in Piazza Castello, the “The Art of Speed” exhibition at MAUTO (National Automobile Museum) and the Revigliasco Car Festival – will offer the public a journey through design and motoring passion, also intended to enhance the deep bond between Alfa Romeo and the capital of Piedmont, which has always been a privileged workshop for mobility. Three distinct events linked by a common thread, with Turin as the automotive capital where historic icons are not only memories but keys to interpreting the evolution of design and technology. The city also serves as inspiration in a tradition that remains alive and kicking.
The program begins in the heart of the city with the Turin Auto Show 2025, due to enliven Piazza Castello, Piazzetta Reale and the avenues of the Giardini Reali September 26-28, transforming them into an open-air stage. The automakers’ new models will be seen by the public among historic architecture and in a festive atmosphere; these will include the Alfa Romeo Junior Ibrida Q4, the new, comprehensive variant of a model that has already exceeded 50,000 orders globally. A few days ago, orders also opened for the MY26, offering more customizations based on the number of versions available, made for differing requirements – from sportiness and elegance to the utmost in technology. It boasts the widest range of engines in the Premium segment, including 100% electric, two-wheel drive hybrid and Q4 hybrid all-wheel drive versions. The Junior Ibrida Q4 MY26 is now also positioned more accessibly in the Sprint trim, thanks to more competitive specifications that give an even broader public the opportunity to access Alfa Romeo driving pleasure with the safety of all-wheel drive.
The journey continues at MAUTO – National Automobile Museum (Friday 26 and Saturday 27, 10 am through 7 pm, last entry 1 hour before closing time). On show in the Museum atrium will be the New Alfa Romeo 33 Stradale and the legendary 1967 33 Stradale from the Alfa Romeo Museum in Arese, recognized as one of the most beautiful cars ever made. Their encounter highlights Alfa Romeo’s extraordinary ability to transform each car into a dynamic work of art with the ability to thrill different generations with the same language of pure beauty, technical innovation, and timeless passion. The temporary exhibition of these two Made in Italy gems fits in perfectly with the collection at MAUTO, founded in 1933 by Carlo Biscaretti di Ruffia. The museum houses over 200 original cars from 80 brands and retraces automotive history from the steam-powered carriages of the 19th century to contemporary prototypes. The exhibition itinerary provides visitors with an overview of the evolution of design and technique in dialog with the cultural and social movements of every era, while the Documentation Center and the Conservation and Restoration Center guarantee the daily protection and enhancement of a heritage like no other in the world.
Once again, the New Alfa Romeo 33 Stradale will be taking part in the engaging Car Festival Concours d’Elégance (Sunday 28), an international event recognized by FIVA that brings together masterpieces on four wheels from all over the world. Founded in 2022 on the initiative of Federico Ferrero and the Autoappassionati.it team in conjunction with local associations, the event transforms the charming village in the Turin hills into an elegant open-air stage with exhibitions, rallies and fashion shows. It all culminates on Sunday afternoon with the Tour d’Elégance, a spectacular catwalk starring the cars participating in the Concours d’Elégance. The special guest at this year’s edition will be the New Alfa Romeo 33 Stradale, showing how a contemporary car can already be perceived as an instant classic.
