BOTTEGAFUORISERIE takes centre stage at the exhibition, underlining its role as a creative hub dedicated to customisation, aesthetic research and performance, combining both the excellence of Alfa Romeo and Maserati to shape the future of the personalised driving experience.
This marks the first time the two Italian brands, brought together under the new project, appear side by side at a motor show (Hall 4), displaying four extremely significant models: Alfa Romeo New 33 Stradale, Alfa Romeo Giulia Quadrifoglio Luna Rossa, Maserati MCXtrema, and Maserati GT2 Stradale. True works of art in motion, all these cars perfectly embody the BOTTEGAFUORISERIE universe, a roster of thrilling vehicles capable of pushing beyond conventional limits.
Visitors of Ultimate Supercar Garage can admire the Alfa Romeo New 33 Stradale and the Maserati MCXtrema, both featuring exclusive liveries that honour the heritage of the two Brands. These bespoke finishes highlight the concept of uniqueness and personalisation at the heart of BOTTEGAFUORISERIE: a holistic approach that brings to life tailor-made, one-of-a-kind creations aligned with each client’s dreams.
The importance of customisation is also reflected in the high demand for bespoke solutions for the Maserati GT2 Stradale, with as many as 80% of the Trident’s super sports car family benefiting from the Maserati Fuoriserie personalisation program.
Finally, the stand also showcases the ultra-limited Alfa Romeo Giulia Quadrifoglio Luna Rossa – just 10 units worldwide – developed within the BOTTEGAFUORISERIE.
Cristiano Fiorio, General Manager at BOTTEGAFUORISERIE and Chief Marketing Officer, Maserati: “BOTTEGAFUORISERIE serves as a clear testament to the Stellantis Group’s commitment to enhancing its most iconic brands, offering them the freedom to develop distinctive entrepreneurial projects. We are particularly proud of it: an extraordinary example of creativity, of synergy between the excellence of Alfa Romeo and Maserati, and of the Italian vision taken all over the world.
In this sense, Ultimate Supercar Garage is the ideal stage: an international context that shares our values and fully reflects the four fundamental tenets of BOTTEGAFUORISERIE. The exclusive world of Bottega’s few-offs, Fuoriserie’s universe of customisation, ‘History’ as an expression of an extraordinary Heritage and, last but not least, ‘Corse’, our racing know-how devoted to innovation. A dialogue between tradition and future that inspires each of our creations and epitomises a highly strategic vision”.
Santo Ficili, CEO of Alfa Romeo and COO of Maserati: “We are proud to take part in the first edition of Ultimate Supercar Garage with an absolute exclusive for our brands: Alfa Romeo and Maserati come together for the first time in a shared space, where they can showcase their excellence through a project that fills both of us with pride, and we are confident will become a key strategic asset within our vision. The mission of BOTTEGAFUORISERIE is crystal clear: to honour the historic heritage of Alfa Romeo and Maserati and to write the next chapter of our story, defined by audacity, authenticity, customisation, performance and unique vehicles”.
