The contribution of Junior to these results was key: the most comprehensive commercial offering in the segment means it is available in two electric variants (156-hp and 280-hp), a hybrid 145-hp and Ibrida Q4.
A few months since its launch in 38 countries, it has reached 35.000 orders, 18% of which are in the full-electric configuration. The enthusiasm with which European customers have welcomed the Junior has been the driving force behind the entire line-up, consisting of the Tonale, Giulia and Stelvio. In their respective segments, all three models continue to embody the values of sportiness and innovation all over the world, both of which values are inherent to the Alfa Romeo brand.
It is also worth highlighting performance in March, the best month for Alfa Romeo sales since June 2019, with over 8,700 cars sold globally, an increase of 33% compared to March 2024. In the same month, the brand recorded its highest market share since 2018 in Europe (EU30), of 0.5%, up 0.15 percentage points year-on-year.
The first quarter of 2025 was therefore very positive, as was March, which proved to be no less significant. A major acceleration for Alfa Romeo, which is confidently looking forward to the coming months thanks to a line-up that is increasingly competitive and aligned with new market needs. The proof lies in the recent debut of the Junior Ibrida Q4, completing the broadest offering in the segment, and in the INTENSA special series, which celebrates Alfa Romeo’s identity and appeal through exclusive design interventions.
Santo Ficili, Alfa Romeo CEO:
“The first quarter of 2025 ended with very positive commercial results, a testament to the great enthusiasm and determination with which the Alfa Romeo team faces the continuous evolution of automotive sector. Great credit to the Junior, welcomed with extreme enthusiasm. With 35,000 orders since launch, it is kicking off the brand’s future, with the new Stelvio and new Giulia about to write yet another chapter in the history of Made in Italy.
Our dealers and partners play a key role and the Q1 business results serve as the ideal opportunity to thank them for their commitment and dedication to achieving our ambitious targets.
