NEW DS 3: THE ART OF REFINEMENT
At the start of Paris Fashion Week, Womenswear Ready-to-Wear Spring-Summer 2023, DS Automobiles unveiled its latest creation, New DS 3, before introducing it in a World Premiere at the Paris Motor Show.
NEW DS 3: THE ART OF REFINEMENT
power of seduction: new face, refined rear and exclusive colours
New DS 3 shows its daring with a unique shape. Its design constitutes a balance between lines and volume. The most obvious developments are at the front. They give a new dynamism and feeling of solidity while maintaining the height of elegance.
The design language of the rest of the DS Automobiles range is applied with a redesigned grille, wider and enhanced with gloss black or chromed diamond tips depending on the model. The distinguishing DS WINGS have been tweaked to subtly join the grille and headlamps.
The new LED headlamps – standard across the range – introduce a more dynamic design and give New DS 3 a sharper look with three feature modules emphasised with satin chrome. The DS MATRIX LED VISION, with intelligent control and automatic main beam for maximum comfort and safety are also offered as an option. The new daytime running lights feature two LED lines vertically arranged either side of the front for a distinctive and widening signature, consistent with the latest DS Automobiles design language.
New DS 3 has also evolved stylistically as well as technically. The new spoiler and grille have been totally redesigned to optimise the car’s aerodynamic performance. The aerofoils framing the lower air intake grille demonstrate this new efficiency.
The attention to detail is also conveyed on the finish of the badges positioned on the grille and the bonnet with the addition of a Clous de Paris embossed insert and a variety of colours depending on the model.
The profile maintains its distinctive signatures, balancing between daring design and technical expertise with the distinctive DS 3 shark’s fin, flush flitting door handles and invisible exterior window seals.
The rear has been refined: the lights and the tailgate are tastefully emphasised by a lacquered black strip. This gets the “DS AUTOMOBILES” signature through a unique technology, the letters in polished stainless steel being divided and set one by one in the trim.
The wheels introduce a completely new design for an increase in efficiency. Available in 17 and 18 inches, they are divided according to different themes and colours. In the 100% electric E-TENSE model, New DS 3 is available with new 18-inch TOULOUSE wheels shod with “Tall & Narrow Class A+” tyres.
New DS 3 is being offered with seven body colours, opaque, metallic and pearlescent, including two new pearlescent colours: Diva Red, a three-layer colour exclusive to New DS 3, and Lacquered Grey. Crystal Pearl, Platinum Grey, Artense Grey, Perla Nera Black and Polar White complete the offering with the option of creating bi-tone combinations through two variations of roof: Perla Black or the new Carat Grey.
A RANGE OF MULTI-ENERGY DRIVETRAINS TOPPED BY A NEW 100% ELECTRIC E-TENSE MODEL
The multi-energy brand with the lowest CO2 emissions in Europe since 2020, DS Automobiles is offering New DS 3 with three different kinds of drivetrain: electric, petrol and Diesel.
With two Teams’ and Drivers’ titles in Formula E and the record for the number of wins, pole positions and podiums with the second generation single seater, DS Automobiles is benefitting from its excellent performance in competition to introduce new electric techology.
