Volkswagen launches new mechanical parts program
The newly created VW parts marketing program, Genuine Advantage, allows VW dealers to offer mechanical parts at an average of 38% off retail price, enabling them to more effectively compete against non-OEM parts.
VW represents one of five automotive OEM dealer networks in the United States to offer a nationwide parts marketing program through RepairLink for their OE mechanical parts.
“We are excited to work with VW to launch an exclusive mechanical parts program in RepairLink,” said Jon Palazzo, OEC Vice President & General Manager, Mechanical. “With nearly 3,000 franchised dealers and 80,000+ shops on RepairLink, we are confident VW dealers and repair shop customers will improve customer service and buy more OE parts from dealers.”
“RepairLink is a win-win for our dealers and independent repair facility customers,” said Dan DuCharme, VW Wholesale Field Operations Manager. “Dealers can leverage this tool for greater reach and sales in the competitive parts market, and independent repairers will enjoy the ease of online ordering and OEM parts at competitive prices.”
The VW Genuine Advantage parts program is now available in RepairLink to a network of more than 500 VW dealers in the U.S. Independent repair facilities can access RepairLink at no cost, courtesy of automotive dealers, to access competitive parts pricing in an online parts ordering platform for all manufacturers.
